PETA-Approved
Australian Made
★★★★★
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Customer name
Behind the Brand
I stopped fighting my skin, and that's when ELME was born.
A founder on the Gold Coast, a chemist in Australia, and a gentler way to get real results.
Shop the ritual
My story
It began with my own skin.
I never set out to create a skincare brand. I was struggling with my skin, and like so many people I thought the answer was to fight it: stronger products, more actives, more treatments.
Instead, my skin became overwhelmed. I had damaged my barrier trying so hard to “fix” it, and I realised I needed to stop fighting and start listening.
I wanted to create what I had been searching for.
Skincare for the person who has tried everything, whose skin feels unpredictable, and who is tired of being told they need another product to fix themselves. Because I've been that person.
Why you can trust what's in the bottle
Results-driven, never harsh.
PETA-Approved
Cruelty-free and vegan
Australian made
Formulated and made in Australia
Chemist-formulated
Developed with a cosmetic chemist in Australia
Low-tox, clean
Natural and organic ingredients, gentle on sensitive skin
Science, softened
Actives that work with your barrier.
Every formula pairs science-backed actives with nourishing Australian botanicals, developed alongside my chemist who work with only the finest natural and organic ingredients. Powerful where it counts. Gentle where it matters.
Beyond Skin Deep
What we put on our skin matters as much as what we put in our bodies.
Skin doesn't exist in isolation. ELME is about returning to simple, being intentional, and creating small rituals that remind us to care for ourselves, too.
Free shipping on orders over $120
What started with my own skin has become something I get to share with yours. And that will never stop feeling special.
Jordyn x
Founder, ELME
